The company I work for just announced their pledge to the Red Cross and an additional pledge of 2-for-1 matching on employee donations to the Red Cross. I was waiting to see if they would do something like this before making a donation because I wanted to get the most bang for my buck. My employer definitely steps up in times like these. After 9/11, they were a major force behind the American Tribute to Heroes Telethon, creating the infrastructure for the world's largest vitual call center in less than 4 days. I was one of 7000+ associates who volunteered to work in our call center taking donations. It was a pretty overwhelming experience, an affirmation of the intrinsic goodness of human beings.
Edit/update: My employer announced today that they will be providing call center support for the tsunami aid telethon on Saturday. Glad to see them stepping up again! They've put a call out for volunteers, but I'm not sure if our call center here in San Diego will be put to work. We'll see, I'd love to do it again.